Advertising Archives | Page 5 of 10

September 22, 2015

Carter Brokaw of iHeartMedia - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight: Carter Brokaw, iHeartMedia

iHeartMedia President of Digital Revenue & Strategy, Carter Brokaw is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Carter discusses his attraction to sound, the profound audience reach of radio/Internet radio, and how audio provides an ideal mobile marketing platform.

September 21, 2015

John Rosso of Triton Digital - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight: John Rosso, Triton Digital

President of Market Development for Triton Digital, John Rosso is one of four panelists on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, John discusses his early career at ABC where he was on a team that was among the first to put media on Internet and how things have changed over the years.

September 10, 2015

Join Us at Advertising Week – If Internet Radio is Bigger than Facebook, How Can Advertisers Make the Most of It?

XAPPmedia is once again hosting the premier Advertising Week session on Internet Radio. This year’s session will feature iHeartmedia, Slacker, Triton Digital and XAPPmedia. These insiders will tell you what’s working, what’s not, how the medium is changing and the lessons for advertisers looking to access this large and dynamic consumer audience.

September 9, 2015

The Present and Future of Podcasting

Tomorrow, podcasters and media buyers will congregate in New York City for the Podcast Upfront Showcase 2015. Sponsored by the Interactive Advertising Bureau (IAB), this will be an opportunity for media buyers to gain exposure to a wide variety of podcasts. For podcasters it is an opportunity to gain broad exposure to agencies representing big brands with large advertising budgets.

September 2, 2015

The Future of Mobile – an Interview with Dan Hodges of Consumers in Motion

Dan Hodges is CEO and founder of Consumers in Motion Group, an agency focused on mobile strategy. Earlier in his career, Dan served in senior executive roles at Verve Mobile, Nokia, Mediavest and the Associated Press.

August 19, 2015

Automotive and Education Lead Q2 Advertiser Growth on Internet Radio

The Q2 Internet Radio Ad Load Report recorded that advertisers grew 26% over the first quarter of 2015. While the rise in the numbers of advertisers occurred broadly across industries, the automotive and education segments led the growth.

August 18, 2015

Video Case Study – IAB MIXX Awards for NPR and Mack Avenue Records

Watch the video for the NPR One ad created by XAPPmedia for Mack Avenue Records artist Cecile McLorin Salvant that was named a finalist for the IAB MIXX Awards 2015 in the Digital Audio category.

August 11, 2015

IAB Names XAPP Ad to Short List of Top Digital Audio Marketing of 2015

IAB yesterday named the XAPP Ad for Mack Avenue Records artist Cecile McLorin Salvant as one of five finalists for the Mixx Awards honoring the top digital audio marketing work of 2015. The artist promotion ran on the NPR One mobile app and has been recognized for its innovative use of interactive audio technology to bring listeners closer to Salvant’s unique vocal style.

August 4, 2015

Internet Radio Advertiser Diversity Grows for Some Publishers

One of the headlines from the Q2 Internet Radio Ad Load Report was continued growth in the number of advertisers identified. More advertisers indicate broader interest in Internet radio as an advertising channel. However, the growth in advertiser diversity is not developing equally across publishers. Two publishers have expanded their advertising base significantly while three others have not.