Radio Archives | Page 9 of 12

September 22, 2015

Carter Brokaw of iHeartMedia - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight: Carter Brokaw, iHeartMedia

iHeartMedia President of Digital Revenue & Strategy, Carter Brokaw is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Carter discusses his attraction to sound, the profound audience reach of radio/Internet radio, and how audio provides an ideal mobile marketing platform.

September 17, 2015

Adotas Q&A with Pat Higbie on Marketing Power of Mobile Internet Radio

CEO of XAPPmedia Pat Higbie was recently interviewed by Adotas regarding Internet radio reach.

August 26, 2015

Why Audio is the Quintessential Mobile Media

Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.

June 9, 2015

Apple Music’s Biggest Threat May Be to Broadcast Radio

There has been a lot of talk since Apple acquired Beats last year about the impact the re-introduced streaming service could have on the industry. When it first came to market, there was widespread speculation that Beats might take market share from Spotify. That didn’t happen. Spotify’s growth only accelerated and Beats all but shut down after the Apple acquisition. Though Yesterday, Apple Music was announced and it sounds very Spotify-like.

June 4, 2015

Internet Radio’s Viewability Problem

“Audio Doesn’t Have the Viewability Problem of Display.” The problem is that this is only true for awareness audio campaigns. For any campaign hoping to drive engagement or conversion metrics, audio today faces higher hurdles than display. That is, unless you use voice for engagement instead of relying on touch. Let’s unpack this.

June 2, 2015

Chart 3 - Percent of Advertising Spend, Radio vs Mobile

4 Charts Show Radio’s Future is on Mobile

Mary Meeker’s 2015 Internet Trends report provides 196 slides packed with data. Radio typically only shows up in one slide with a chart that represents time spent with media compared to advertising revenue. If you look back at five years of these presentations there is story to be told about radio’s past, present and future.

April 21, 2015

Watch Now – RAIN / XAPPmedia Internet Radio & Streaming Report Webinar

After collecting responses from over 300 industry insiders about the future of internet radio and other streaming services, XAPPmedia and RAIN News held a free webinar to present the findings. The webinar, presented by Brad Hill of RAIN News and Bret Kinsella of XAPPmedia, covered topics ranging from time spent listening to the future of podcasting.

April 16, 2015

Industry Insiders Speak Out – New eBook on Survey Results

In February, XAPPmedia collaborated with RAIN News to find out what industry insiders think about the future of Internet radio and streaming services. Over 300 executives […]

April 14, 2015

Locked Screen While Listening to NPR One

Creating a Great Content Interaction Experience on Mobile

Recently, I made a presentation at the Internet radio industry’s premier event, RAIN Summit. My message was simple. A great mobile user experience requires two components: a great content consumption experience and a great content interaction experience.