Radio Archives | Page 6 of 12

June 6, 2016

BizReport XAPPmedia Interview on Ad Blocking

BizReport & XAPPmedia: How Radio Blocks Ad Blocking

Kristina Knight of BizReport recently interviewed XAPPmedia CMO Bret Kinsella on ad blocking's minimal effect on radio.

May 25, 2016

Triton Data Shows Continued Rise in Internet Radio Listening

Triton released its March 2016 Webcast Metrics Top 20 Ranker which showed a continued rise in Internet radio listening. This also represented the first month that Triton proactively broke out Average Active Session (AAS) growth rates for pure play and broadcast Internet radio and streaming services. While both showed strong year-over-year growth, broadcast showed a small decline since the beginning of 2016.

May 17, 2016

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]

May 3, 2016

Mobile Advertising Growth Will Boost Internet Radio Revenue

Internet radio audience has grown quickly. The industry commands somewhere between 600 – 900 million monthly listeners globally depending on which analysis you choose to cite. In the U.S., 57% of the population listens monthly and 50% weekly. The growth will allow Internet radio and streaming music services to capture an increasing share of the $42 billion in mobile advertising forecasted for 2016.

April 26, 2016

mediapost-article-xapp-internet-radio-ad-load-report

MediaPost: 90% of Commuters Listen to Radio, XAPP and Edison Data Cited

Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.

April 25, 2016

MediaPost Interview with XAPPmedia Pat Higbie

MediaPost Interviews Pat Higbie on Internet Audio

Op-Ed Contributor to MediaPost Charlene Weisler interviewed XAPPmedia CEO Pat Higbie about the founding of XAPPmedia, the internet audio industry, and the future of streaming music.

April 20, 2016

Radio Online Q&A with Pat Higbie of XAPPmedia

Radio Online Q&A with XAPPmedia CEO Pat Higbie

Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.

April 13, 2016

What Streaming Music Subscription Numbers Reveal About Ad-Supported Listening

A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.

April 7, 2016

Watch Now – jacapps Webinar on Value of XAPP Ads for Broadcast Radio

Data show that half of U.S. consumers listen to Internet radio weekly and 177 million monthly. Most of this listening is on mobile and mobile advertising budgets will exceed television spending by 2020. These two trends are converging to present a new opportunity for radio broadcasters to grow revenue and audience.