xappmedia Archives | Page 3 of 4

May 14, 2015

XAPPmedia Raises $3.8 Million to Expand Interactive Audio Services for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio content and advertising service, today announced it has received an additional $3.8 million in funding, bringing the total amount invested in the company to $6.8 million. The private investors who participated in the seed round also led the A1 funding round.

May 13, 2015

Internet Radio in Q1 – Ad Load Falls, New Advertisers Rise

Today XAPPmedia released the Internet radio Ad Load Report for Q1 2015. This is the second edition in a continuing series. The Q1 analysis includes the addition of a fifth Internet radio publisher and more extensive consideration of advertiser concentration among the publishers.

May 8, 2015

WIRED on XAPP: “Forget the Click! New Interactive Ads Want to Talk With You”

WIRED Magazine recently covered XAPPmedia and interviewed CEO Pat Higbie about the interactive audio features that XAPP offers. Writer Julia Greenberg discusses the XAPP ads that NPR uses on the NPR One and NPR News mobile apps and the technology that other companies are working on to improve the digital advertising experience.

April 8, 2015

XAPP Ad First Anniversary – a busy year

We’ve come a long way in just one year. At 12:04 pm on April 8, 2014, the first XAPP Ad was served on the NPR News mobile app. The advertiser was Lumber Liquidators and the call to action was to download the company’s Floor Finder app.

December 23, 2014

Consumer Motivation & Method Diagram for Advertising

XAPPmedia Top Blog Post of 2014

As 2014 comes to a close, many are looking back on the past year and many are looking forward into the year to come. At XAPP, we're doing the same. We know 2015 will be a big year for Internet radio and we look forward to what's to come. Before the new year starts though, we decided to take a look back on 2014 and share our most popular blog post again.

September 29, 2014

Advertising Week Panelist Spotlight: Pat Higbie, XAPPmedia

Co-founder and CEO of XAPPmedia, Pat Higbie is one of four panelists on tomorrow's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." He shares how XAPP got involved in the advertising industry and mobile continues to alter the landscape of Internet radio.

July 1, 2014

Rob Woodbridge Untether.tv Interview with XAPPmedia's Pat Higbie

Untether.tv Interview – What Happens when you can Talk Back to Radio

As introduced by Rob Woodbridge of Untether.tv: “Radio has always been one of the things that has been consistently ripe for mobile disruption on two fronts. The first is broadcast which is being handled by the likes of RDIO, Spotify, Pandora, Songza, iTunes Radio and now Amazon among many many others. All-told there are roughly 140 million Internet radio listeners that share their time across the new broadcasters. Not a huge global industry, but enough to warrant a rethink of the business and engagement models – which is the second piece ripe for a rethink. This is where XAPPmedia comes in.”

June 5, 2014

XAPPmedia Moves to New, Larger Offices on M Street

XAPPmedia has moved into new, larger offices at 1726 M Street NW in Washington, DC. After spending 17 months incubating and launching the business in Farragut Business Center, XAPP needed more space to house its growing team.

April 23, 2014

XAPPmedia Raises $3 Million to Launch First Interactive Audio Advertising Service for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio advertising service, today announced that it has raised $3 million in seed funding, fully subscribed by private investors. This funding round will support the development, launch and wider deployment of the XAPPmedia advertising platform, XAPP Ads. Since XAPPmedia’s initial announcement in late March, the company has successfully launched the interactive audio advertising service with National Public Radio (NPR) and will expand the service to several other publishers throughout 2014.