xappmedia Archives | Page 2 of 4

May 17, 2016

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]

March 1, 2016

XAPPmedia featured in Mobile Marketer for Slacker Radio Partnership

Mobile Marketer Highlights XAPP in Trend Toward Voice-Driven Engagement

XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.

February 17, 2016

pat-higbie-media-post-broadcast-ad-revenue

Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters

In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.

December 22, 2015

Video: XAPPmedia’s Pat Higbie Talks About Interactive Audio at Hivio

Earlier this year, XAPP CEO Pat Higbie was invited to speak at Hivio 2015: the audio future festival, in Los Angeles. Some highlights of the talk are included in the video excerpt below.

August 18, 2015

Video Case Study – IAB MIXX Awards for NPR and Mack Avenue Records

Watch the video for the NPR One ad created by XAPPmedia for Mack Avenue Records artist Cecile McLorin Salvant that was named a finalist for the IAB MIXX Awards 2015 in the Digital Audio category.

August 11, 2015

IAB Names XAPP Ad to Short List of Top Digital Audio Marketing of 2015

IAB yesterday named the XAPP Ad for Mack Avenue Records artist Cecile McLorin Salvant as one of five finalists for the Mixx Awards honoring the top digital audio marketing work of 2015. The artist promotion ran on the NPR One mobile app and has been recognized for its innovative use of interactive audio technology to bring listeners closer to Salvant’s unique vocal style.

July 13, 2015

Adotas Q&A with Pat Higbie on Apple Music & Internet Radio

Earlier this month, Adotas published a Q&A with XAPPmedia CEO and Co-founder Pat Higbie. The questions focus on Apple Music and its affect on both streaming music services and broadcast radio.

May 19, 2015

Triton to Represent XAPP Ad Inventory for jacapps Broadcasters

Triton Digital today announced that it is the exclusive ad sales representative for XAPP ad inventory in JAX, a mobile audience premium ad service that enables over 300 radio stations and podcast publishers using the jacapps mobile platform to monetize their mobile apps with XAPP ads.