slacker radio Archives

October 4, 2016

triton-digital-slacker-xapp-media-contract

Triton Digital Offers XAPPmedia’s Interactive Audio Ads on Slacker Radio

LOS ANGELES – October 4, 2016 —Triton Digital, a leading technology provider for the audio industry, today announced its representation of XAPPmedia’s premium interactive audio ads on Slacker Radio, a leading Internet radio service. This is in addition to Slacker’s own audio inventory and programming, which Triton Digital has been representing since 2010.

March 1, 2016

XAPPmedia featured in Mobile Marketer for Slacker Radio Partnership

Mobile Marketer Highlights XAPP in Trend Toward Voice-Driven Engagement

XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.

February 29, 2016

Prompted Response is a Different Kind of Voice Interaction

There is a voice assistant arms race going on between Apple, Google, Amazon, Microsoft, and Facebook. This is all about mobile. Each company recognizes that the mobile user experience often makes touch and type interaction inconvenient. Voice is simply a more efficient way to interact with a smart device – at least when it works.

February 24, 2016

Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content

Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.

September 23, 2015

Robert Wilde of Slacker - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight – Robert Wilde, Slacker

VP of Monetization for Slacker, Robert Wilde, is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Robert discusses how his career has taken him full circle from Musicmatch in 2000 to Slacker today and how he sees today’s large audiences on Internet radio as part of a long arc toward more personalization in audio delivery.

September 21, 2015

John Rosso of Triton Digital - XAPPmedia Advertising Week Panelist

Advertising Week Panelist Spotlight: John Rosso, Triton Digital

President of Market Development for Triton Digital, John Rosso is one of four panelists on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, John discusses his early career at ABC where he was on a team that was among the first to put media on Internet and how things have changed over the years.

September 10, 2015

Join Us at Advertising Week – If Internet Radio is Bigger than Facebook, How Can Advertisers Make the Most of It?

XAPPmedia is once again hosting the premier Advertising Week session on Internet Radio. This year’s session will feature iHeartmedia, Slacker, Triton Digital and XAPPmedia. These insiders will tell you what’s working, what’s not, how the medium is changing and the lessons for advertisers looking to access this large and dynamic consumer audience.