pat higbie Archives

October 15, 2019

No Better Friend and No Worse Enemy for Broadcasters – the Rise of Voice Assistants

Last month I met General Jim Mattis at the LIFT Summit where he told his story of why there is “No Better Friend and No Worse […]

October 3, 2018

Radio Ink Covers New Westwood One and XAPPmedia Partnership

During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.

November 16, 2017

XAPPmedia Helps Jazz FM Becomes The First Custom Alexa Skill for Radio in the UK

Jazz FM yesterday announced it became the first UK radio station to launch a custom Alexa skill. XAPPmedia has helped over 500 U.S. radio stations launch Alexa skills that connect them directly with their listeners and we were excited to help Jazz FM start this trend in the UK.

September 27, 2017

XAPPmedia’s Voice Radio™ Self-Service Solution Enables Radio Broadcasters to Get on Alexa in 5 Minutes

XAPPmedia today announced Voice Radio, a self-service solution for radio stations looking to quickly launch a custom Amazon Alexa skill. Voice Radio is built on XAPP’s Voice Media SaaS offering for operating interactive voice apps for media across voice assistant platforms such as Alexa, Google Assistant and Cortana.

September 25, 2017

Amazon Echo Presents an Opportunity to Retake TSL

Radio has faced a long slow decline in time spent listening (TSL) statistics even as the industry has maintained impressive consumer reach. However, the rise of smart speakers like Amazon Echo and voice assistants such as Alexa are creating a new opportunity for radio to start regaining TSL once again.

September 7, 2017

SoCast and XAPPmedia Partner to Bring Radio to Voice-Activated Devices

****Reprint of Announcement Originally Distributed by SoCast**** XAPPmedia and SoCast have launched a new partnership to integrate XAPPmedia on SoCast’s digital platform for radio. This partnership […]

August 31, 2017

See XAPP at RAB and RAIN Conferences This Week

If you are attending the RAIN or NAB/RAB’s The Radio Show next week in Austin, Texas, stop by to see discussions featuring XAPPmedia executives. The first […]

July 11, 2017

Digiday Features XAPPmedia’s Pat Higbie In Alexa Monetization Article

A recent post in Digiday discusses Amazon’s approach for monetizing Alexa and its implications for publishers. The article cites how both Amazon and publishers are trying to figure out to a monetization strategy for the new audio channel.

June 27, 2017

radio-world-b100-skill-bringing-back-preset-buttons

Radio World: B100 Alexa Skill is “Bringing Back the Preset Buttons”

When Federated Media and XAPP launched the B100 Alexa skill, it became the first instance in which Alexa could find a radio station by its brand name through voice commands, rather than its FCC-assigned station name. A recent article in Radio World highlights this key feature.