Trends Archives | Page 10 of 17

January 5, 2016

The Future is Now: Radio World Interviews Pat Higbie on Industry Changes in 2016

With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.

December 29, 2015

Labels don't understand real value of music

The Top 10 Internet Radio Articles of 2015

2015 was a big year for Internet radio and streaming services. Today’s focus is the 10 best articles on the industry over the past 12 months. See the full list below with entries from Music Industry Blog, Billboard, RAIN, Mark Ramsey Media, and more.

December 22, 2015

Media, Entertainment and Gaming Group Had Top Number of Internet Radio Advertisers in Q3

The Internet Radio Ad Load Report for Q3 2015 showed a small growth in advertisers, but a reduction in the frequency of the top advertisers. The spots are getting spread around among more advertisers. In Q3, Retail and the combined Media, Entertainment & Gaming (MEG) group were again the top two industries represented in Internet radio ads.

December 9, 2015

MediaPost features Pat Higbie on Streaming Music Rivalry

MediaPost: Pat Higbie on Streaming Rivalry

Yesterday, Media Post ran an article interviewing XAPPmedia CEO Pat Higbie on the ongoing battle for consumers between music streaming services. His predictions? It’s all about the mobile in 2016.

December 8, 2015

Broadcast Radio Should Leverage Digital Options

Inside Radio Concludes Digital is “Premium Asset” for Broadcasters

Over the past couple of months, Inside Radio has published a number of articles related to digital channels and bringing broadcast radio to the Internet. Radio broadcasters have both experience and assets to leverage when competing for digital audio advertising spend.

November 30, 2015

BizReport Interview with XAPPmedia Pat Higbie on Mobile in 2016

Looking to 2016: BizReport Interviews Pat Higbie on Mobile Trends

With 2015 coming to a close, BizReports interviewed XAPPmedia CEO Pat Higbie about what trends will drive mobile in 2016 and how brands can take advantage in the new year.

November 19, 2015

Part 2: Spotify and Other Streaming Services are Saving the Music Industry

Music industry revenue has fallen consistently since peaking in 1999. Some would like to claim that streaming music services are a cause of the decline even though they arrived well after the downward trend was established. However, there is ample evidence to suggest the industry revenue would have declined in the absence of streaming music services.

November 18, 2015

Part 1: Spotify and Other Streaming Services are Saving the Music Industry

A report issued by the National Bureau of Economic Research last month concludes that, “interactive streaming appears to be revenue-neutral for the recorded music industry.” The summary conclusions by the report authors, Luis Aguiar and Joel Waldfogel, don’t fit the industry trends prior to the study period or the math behind the data.