Radio Archives | Page 7 of 12

April 5, 2016

jacapps Blog features XAPPmedia Revenue Model for Broadcasters

jacapps Hosts Webinar on XAPP for Broadcasters

Data show many people are streaming audio on smartphones, including broadcast radio. Data also show that these listeners prefer ad-supported streaming. So XAPPmedia and jacapps joined forces to create JAX – an opportunity for broadcasters to establish a new revenue stream and capture more daily listening.

March 21, 2016

jacapps Webinar Highlights Mobile Audio Trends, ROI and XAPP Ads

Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include...

February 17, 2016

pat-higbie-media-post-broadcast-ad-revenue

Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters

In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.

February 11, 2016

Ear Wars Offers Insight for Radio Broadcasters

Larry Rosin of Edison Research presented new data about broadcast radio and other audio listeners in Nashville last week at the Country Music Seminar. The conclusions include recommended strategies and line up around a core set of differentiators that offer broadcasters a competitive edge in an increasingly crowded audio landscape.

February 5, 2016

Adotas Q&A with Pat Higbie on Digital Marketing for Radio Industry

In an interview with Adotas, XAPPmedia CEO Pat Higbie answers questions regarding the importance of digital marketing for the radio industry. In the article, Higbie answers the following questions.

January 7, 2016

Long Stopsets Drive Listeners to Internet Radio

Radio broadcasters have long considered the experience of live and local to be their greatest asset in attracting and maintaining audience. That experience is too often undermined by long stopsets of advertisements that motivate listeners to choose another station or another audio channel altogether.

January 5, 2016

The Future is Now: Radio World Interviews Pat Higbie on Industry Changes in 2016

With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.

December 29, 2015

Labels don't understand real value of music

The Top 10 Internet Radio Articles of 2015

2015 was a big year for Internet radio and streaming services. Today’s focus is the 10 best articles on the industry over the past 12 months. See the full list below with entries from Music Industry Blog, Billboard, RAIN, Mark Ramsey Media, and more.

December 22, 2015