Data Archives | Page 3 of 5

August 6, 2015

Internet Radio is Bigger than Facebook. Look at the Data.

When many people think about marketing to mobile consumers, Facebook comes to mind. However, eMarketer data show that Internet radio is even more fertile ground. The analyst estimates that 12% of time spent with digital media will go to Internet radio this year while only 6% will be with Facebook.

July 30, 2015

Top 5 Internet Radio Advertisers Q2 2015

More Local Advertisers and Higher Ad Load on Internet Radio in Q2

XAPPmedia today released the Internet Radio Ad Load Report for Q2 2015 and the data show that both the ad load and number of advertisers rose over the previous quarter. It also shows that Taco Bell, GEICO and NAPA had the heaviest spot rotation during the quarter.

July 27, 2015

Pandora Net Ad Revenues Worldwide, 2013-2017

eMarketer Forecasts $1 Billion Mobile Ad Revenue for Pandora

Pandora announced earnings last week that included some impressive growth numbers. For the trailing twelve months, Pandora generated more than $1 billion in total revenue. Before the earnings report, eMarketer published an article that includes a new forecast for Pandora mobile advertising revenue.

July 16, 2015

Mobile Listening Percentage - Triton Digital

Triton Top 20 Ranker: Internet Radio Listening Grows 42%, Mobile Surpasses 75%

Yesterday, Triton released its Top 20 Ranker results of Internet radio listening for May. The story is consistent with previous entries by Triton captured by its audio measurement platform Webcast Metrics. As an industry, average active listening sessions increased 42.5% over May 2014 and most of that has come from Pandora and Spotify.

June 2, 2015

Chart 3 - Percent of Advertising Spend, Radio vs Mobile

4 Charts Show Radio’s Future is on Mobile

Mary Meeker’s 2015 Internet Trends report provides 196 slides packed with data. Radio typically only shows up in one slide with a chart that represents time spent with media compared to advertising revenue. If you look back at five years of these presentations there is story to be told about radio’s past, present and future.

May 21, 2015

More Advertisers Identified on Internet Radio

The Internet Radio Ad Load Report for Q1 2015 presented some interesting numbers on a declining ad load. However, the more intriguing finding was the steady growth in advertisers identified across industries. We admitted surprise to the large number of advertisers we identified in the Holiday 2014 Internet Radio Ad Load Report. In the first quarter of 2015, we were surprised again.

May 13, 2015

Internet Radio in Q1 – Ad Load Falls, New Advertisers Rise

Today XAPPmedia released the Internet radio Ad Load Report for Q1 2015. This is the second edition in a continuing series. The Q1 analysis includes the addition of a fifth Internet radio publisher and more extensive consideration of advertiser concentration among the publishers.

May 4, 2015

eMarketer Internet Radio Share of Ad Spend and TSL Chart

eMarketer Expects Higher Internet Radio Ad Spending

eMarketer recently put out a note with the subtitle, “As time spent with digital radio rises, ad loads, rates follow.” The conclusion was drawn from data in the recent Internet Radio & Streaming Report by XAPPmedia/RAIN News along with Edison and eMarketer research. While it was nice to see XAPPmedia data cited by eMarketer, there were two conclusions by their analysts that were particularly important for the industry...

April 28, 2015

Share of Online Time Spent, by Device and Content Category

IAB Digital Audio Buyers Guide Describes Media Channel on the Rise

The Interactive Advertising Bureau (IAB) just published “A Digital Audio Buyers Guide.” The guide is the result of the collaborative efforts of a number of industry leaders in digital audio. Pandora, Spotify, iHeartMedia, Triton Digital, CBS Interactive, Google, XAPPmedia and others participated in putting the guide together. The guide is a valuable tool for those in the industry tasked with buying digital media in a rapidly changing market.