streaming music Archives | Page 2 of 4

November 18, 2015

Part 1: Spotify and Other Streaming Services are Saving the Music Industry

A report issued by the National Bureau of Economic Research last month concludes that, “interactive streaming appears to be revenue-neutral for the recorded music industry.” The summary conclusions by the report authors, Luis Aguiar and Joel Waldfogel, don’t fit the industry trends prior to the study period or the math behind the data.

November 16, 2015

How Long Before your First Ad on Internet Radio?

On Thursday, we published the Internet Radio Ad Load Report for Q3 2015. A metric we have collected since our first ad load report is Time To First Ad (TTFA). TTFA identifies how much content is delivered to a listener before they receive the first ad.

November 12, 2015

Q3 Report: Internet Radio Ad Load Strategies Diverge

The best word to describe the Internet radio and streaming advertising landscape in Q3 2015 is dynamic. As Q3 progressed almost all eyes were on Apple Music’s 11-15 million trial users and the “will they” or “won’t they” subscribe question. Advertisers seemed to be the one group not to care.

November 9, 2015

News Flash: Artists Do Make Money from Streaming

A pair of recent articles in the New York Times and Music Business Worldwide focus on the story of Perrin Lamb, a part-time singer-songwriter from Nashville. Mr. Perrin was an unknown, unsigned artist before landing on a popular playlist on Spotify.

October 26, 2015

Pat Higbie for MediaPost: Apple Music Shows Future Of Streaming Is Ad-Supported

Today, MediaPost published a featured editorial from XAPPmedia CEO Pat Higbie for its Mobile Marketing Daily section. In the article, Pat discusses Apple Music's future now that the trial period is over for some 15 million people.

October 15, 2015

RIAA Misleads While Advertising Delivers 54% of Internet Radio Revenue

Every few months a naïve journalist gets misled by a false narrative pushed by someone in the recording industry. Last winter it was the New York Times. More recently, Business Insider fell into a similar trap with its headline: “The music industry has made more money in 2015 from a century old technology than ad-supported streaming.”

August 26, 2015

Why Audio is the Quintessential Mobile Media

Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.

August 24, 2015

Is Apple Music Succeeding or Failing?

Dueling Apple Music numbers were released last week. One set tells a mildly unfavorable story for the much-hyped streaming service, the other doesn’t appear to be good or bad – more like okay.

July 22, 2015

Turns Out, Millennials Are Listening. Are They Hearing Your Brand?

Why do Millennials matter? There is a lot of talk in the United States about Millennials and most of it seems to be some sort of complaint. However, there is more to this generation than a different work style, a need for affirmation, and disinterest in owning cars or subscribing to cable television. This generation is big, commands a lot of spending power and can be found constantly on their mobile devices, including listening to streaming music.