Interactive Audio Archives | Page 2 of 2

April 8, 2015

XAPP Ad First Anniversary – a busy year

We’ve come a long way in just one year. At 12:04 pm on April 8, 2014, the first XAPP Ad was served on the NPR News mobile app. The advertiser was Lumber Liquidators and the call to action was to download the company’s Floor Finder app.

March 16, 2015

Interactive Audio Response Rates Infographic

How Voice Interaction Increases Internet Radio Response Rates (Infographic)

Today, XAPP has released an infographic showing how interactive audio ads have impacted the economics of Internet radio. Data show that voice is the new touch and response rates increase significantly when the listener only needs to respond with his or her voice. View the infographic here.

October 7, 2014

Content Discovery – Making the Most of Your Audio Assets

We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.

October 2, 2014

XAPPmedia Launches Interactive Audio Content Promos for Internet Radio Publishers & Advertisers

Today, XAPPmedia announced Interactive Audio Content Promos, a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 million American consumers listening to audio through mobile apps to access content hands-free and eyes-free.

June 23, 2014

Mark Ramsey: A New Tool to Make Audio Advertising Interactive

Veteran media strategist Mark Ramsey is well known in the audio world. He has worked with companies ranging from Apple and Pandora to Clear Channel and CBS. Mark recently connected with XAPP CEO Pat Higbie over Skype to conduct a 15-minute video interview.

March 31, 2014

Connecting Consumers with Brands through Interactive Audio Advertising

What if you could interact with an offer simply by speaking? This would create more convenience for consumers and introduce an entirely new way to connect them instantly with advertised offers.