Ad Tech Archives | XAPPmedia

January 5, 2015

AdExchanger Names XAPPmedia as Innovative Ad Tech Company

A recent AdExchanger article emphasizes the uselessness of the banner ad format, calls for advertisers to change their mentality around digital advertising and lists 10 innovative ad tech companies, including XAPPmedia.

November 11, 2014

M&C Saatchi Includes XAPP Ads in Future of Ad Tech

M&C Saatchi's Tech Blog yesterday focused on the future of Ad Tech. The examples highlighted how advertisers are leveraging technology to reinvent consumer engagement through video, with 3-D banner ads, digital out of home (DOOH) and audio. Blog author Tim Spencer says the following about XAPP.

August 6, 2014

Re/code Recounts XAPP Ads Encounter

Today, Re/code’s Katie Boehret reviewed the new NPR One App. Not surprisingly, she had many good things to say about it, including NPR's work with XAPPmedia.