Voice Applications Archives

October 15, 2019

No Better Friend and No Worse Enemy for Broadcasters – the Rise of Voice Assistants

Last month I met General Jim Mattis at the LIFT Summit where he told his story of why there is “No Better Friend and No Worse […]

September 4, 2019

Brands in the Age of Voice AI. Is Your Brand Fluent?

All digital interfaces will soon be conversational. Why? Because customers crave convenience and they want to be understood. Conversational AI interfaces give them the ability to […]

November 29, 2018

National Geographic, 360i, and XAPP Named Clio Award Gold Winner for Bravo Tango Google Action

National Geographic’s Bravo Tango (Brain Training) Google Action was recently recognized as a 2018 Clio Award Gold award winner. The Google Action was the winner in the Television/Streaming Category for Social Good. Since 1959, the Clio awards have recognized excellence for the “creative business,” and are a widely sought after accolade. 360i and XAPPmedia were listed respectively as the media and interactive agencies responsible for the project’s design, development and launch.

November 14, 2018

How XAPP Supports Agencies and Their Client Voice App Initiatives

Many people know that XAPP has launched more than 1,000 voice apps for big brands and media organizations. However, you may not know that XAPP’s work on behalf of the world’s largest automaker, Mattress Firm, National Geographic, Luxottica and many others were all the result of a collaboration with leading marketing and advertising agencies.

October 3, 2018

Radio Ink Covers New Westwood One and XAPPmedia Partnership

During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.

September 26, 2018

Voice Landing Pages Bring Alexa and Google Assistant Into Ad Campaigns

More than 50 million U.S. adults are now using smart speakers and double that number are using voice assistants on smartphones. Smart speakers represent the fastest growing technology adoption cycle in history--even faster than smartphone uptake by consumers. This poses a nagging question for brands and agencies: “How should I incorporate voice into my marketing mix?”

September 19, 2018

XAPPmedia to Present at Advertising Week Alongside Westwood One, Cumulus, 360i and Spark Foundry in Brands, Media and Voice AI

Voice is the next big digital channel for marketers. Consumers are there. What’s your plan? That is what XAPPmedia will be talking about on Day 1 of Advertising Week in the session “How Media and Brands are Using Voice AI to Connect with Consumers.” The panelists on stage for this session have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant.

August 30, 2018

Launch is Day One. How High Availability, Low Latency and Continuous Monitoring are Critical for Voice Apps on Alexa and Google Assistant.

Alexa skills and Google Assistant Actions are growing like weeds. Now that more than 50 million consumers in the U.S. have access to smart speakers, 100 million worldwide are expected to use the devices by year end and about 1.5 billion devices have access to a voice assistant through smartphones and PCs, everyone wants access to the large and growing audience. That includes some of the world’s largest brands and media companies.

July 31, 2018

Launching Your Brand on Amazon Alexa. Best Practices and Lessons Learned – Video

Of the more than 1,000 voice apps launched for brands and media companies by XAPPmedia, over 900 are Amazon Alexa skills. This experience is an order of magnitude larger than even the most prolific Alexa skill developers. The breadth and depth of experience has taught us a few things about what makes a good Alexa skill and what doesn’t.