Amazon Alexa users can access the Winter Olympics content by saying, “Alexa, open Westwood One Sports.” They will then be offered the opportunity to listen live if a live broadcast is underway, hear the most recent live broadcast on demand, or listen to summary highlights from the day. Westwood One collaborated with XAPPmedia to launch the Westwood One Alexa skill in time for the Olympic Games opening ceremonies on February 9th.
The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.
Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
Today, XAPP’s newest partner, SurferNETWORK announced our collaboration to bring even more radio stations and podcasters to Amazon Alexa and other voice assistants. We are excited to be working with the SurferNETWORK team because of their 19-years of experience bringing radio, sports teams, independent artists and labels, and more the ability to distribute their content on mobile and web.
Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.
If you are in New York City this week, swing by NAB Show New York at the Javits Convention Center to meet Pat Higbie, CEO and co-founder of XAPPmedia. Pat was invited to host a roundtable discussion on Voice Activated Media and will be speaking at the Focus FWD Keynote Stage from 12:15 – 1:00 pm Wednesday.
XAPPmedia CEO Pat Higbie was recently the featured guest on The Voicebot Podcast with Bret Kinsella. During the episode, the pair discuss how voice technology has throughout Higbie’s decade long career in the field, from the introduction of Siri to the launch of Amazon’s voice assistant Alexa.
“The key word, at least for radio, is potential,” states an article published today on Inside Radio about the opportunities the Amazon Echo, and other smart speakers can provide to radio broadcasters. In the article, Inside Radio highlights how a growing number of stations are creating custom Alexa skills to bring radio back into the home.
XAPP announced Voice Radio™ just last Wednesday as a fast and affordable way for radio stations to get their live stream on Amazon Alexa. Within a couple of hours we had our first customer go through the process. The Christian radio station 88.3 The Journey became the first to use Voice Radio after our public release and four days later was live on Alexa.