Radio Archives | Page 11 of 12

December 18, 2014

Pat Higbie for MediaPost - December 2014

“5 Internet Radio Predictions for 2015,” XAPPmedia in MediaPost

XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2014 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio.

December 16, 2014

RadioWorld Names XAPP Ads App as “Hot Audio App”

James Careless of RadioWorld recently wrote about "Hot Audio Apps" that those in the industry should be aware of. At the top of his list? The recently released XAPP Ads App.

December 15, 2014

Taylor Swift vs. Spotify: What Advertisers Need to Know

Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify's defense by contributing his success to its streaming services. XAPPmedia's Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data, explains what advertisers need to know and how they can benefit from internet radio.

December 10, 2014

Mobile Marketer: “Audio is emerging as the mobile ad unit of choice.”

As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...

December 9, 2014

New York Times Misled by Recording Industry on Internet Radio

The New York Times is not exactly known as the protector of big business. However, its recent article and accompanying videos on Internet radio takes the recording industry narrative as fact when in reality it’s a self-serving fiction. The article title tells it all: Grappling with a ‘Culture of Free’ in Napster’s Aftermath. There are only two revenue-free sources of music today: piracy and broadcast radio. Neither of these music distribution channels is addressed.

November 18, 2014

Streaming is a Growth Opportunity for Broadcast Radio

As we mentioned in Part One of this series last week, consumers are voting with their ears. Internet radio was not displacing much broadcast radio listening when it was primarily a desktop computer phenomenon. That has changed with the rise of mobile devices. Whether it's the convenience, choice, personalization or lower ad loads, more consumers are listening to Internet radio on mobile and they are increasing their time spent listening each year.

November 13, 2014

Streaming Growth is Not Undermining the Recording Industry

Consumers are voting with their ears. While Internet radio may have seemed like a contained novelty on desktop computers, it is an industry-changing phenomenon on mobile devices. Not only has Internet radio’s audience expanded rapidly to nearly 160 million listeners in the United States, but the monthly listening hours are growing at an even faster rate.

October 15, 2014

Audio in the Car – Streaming, Voice and Interaction

Streaming radio over the Internet is bringing change. While radio has traditionally been a one-way communication channel, Internet connectivity provides the opportunity for advertisers and audio publishers to connect with listeners in real-time, two-way interactions. XAPPmedia has created the first method to generate listener interactivity that is simple enough to meet the special requirements of connected drivers.

October 13, 2014

People Don’t Watch Radio

XAPPmedia’s Interactive Audio Ads are based on an observable fact: people don’t watch radio; they listen to it. Of course there is YouTube and video coupled with audio content can be a great creative tool. However, that’s not radio. Radio is that experience where your ears are focused and your eyes are free to do something else.