Publishers Archives | Page 5 of 10

December 22, 2015

Inside Radio Concludes Digital is “Premium Asset” for Broadcasters

Over the past couple of months, Inside Radio has published a number of articles related to digital channels and bringing broadcast radio to the Internet. Radio broadcasters have both experience and assets to leverage when competing for digital audio advertising spend.

November 16, 2015

How Long Before your First Ad on Internet Radio?

On Thursday, we published the Internet Radio Ad Load Report for Q3 2015. A metric we have collected since our first ad load report is Time To First Ad (TTFA). TTFA identifies how much content is delivered to a listener before they receive the first ad.

November 9, 2015

News Flash: Artists Do Make Money from Streaming

A pair of recent articles in the New York Times and Music Business Worldwide focus on the story of Perrin Lamb, a part-time singer-songwriter from Nashville. Mr. Perrin was an unknown, unsigned artist before landing on a popular playlist on Spotify.

October 27, 2015

Adotas Interviews Pat Higbie on Apple Music Ad Load

Adotas reached out to XAPPmedia after the publication of the Apple Music Ad Load Report last month. The following article from Adotas is an interview with XAPPmedia CEO Pat Higbie and focuses on the findings from the report.

October 26, 2015

Pat Higbie for MediaPost: Apple Music Shows Future Of Streaming Is Ad-Supported

Today, MediaPost published a featured editorial from XAPPmedia CEO Pat Higbie for its Mobile Marketing Daily section. In the article, Pat discusses Apple Music's future now that the trial period is over for some 15 million people.

October 21, 2015

Video: XAPPmedia’s Pat Higbie Talks About Interactive Audio at Hivio

Earlier this year, XAPP CEO Pat Higbie was invited to speak at Hivio 2015: the audio future festival, in Los Angeles. Some highlights of the talk are included in the video excerpt below.

October 7, 2015

Can Apple Music Shake Off the Haters? Pt. 2

Yesterday’s post discussed how a raft of news articles, Google search trends, and some market research all pointed to widespread disaffection with Apple Music. The service may be facing an even bigger challenge in establishing favorable mindshare among consumers. So what do people think about Apple Music? Or are they even thinking about it?

October 6, 2015

Can Apple Music Shake Off the Haters? Pt. 1

Taylor Swift made big news last year with a top selling album and her high profile separation from Spotify. She made news again in 2015 with an open letter prior to the launch of Apple Music. The events were considered a public relations coup at the time even though it was a bad business deal for the company. The question today is whether Apple Music can turn around another public relations issue.