Xapp Media
March 11, 2019

Living with the Duopoly – Managing the Need for Both an Alexa Skill and a Google Action

The emergence of voice assistants has led to both excitement and frustration among brands and media organizations. A recent survey of 500 marketers revealed that 69% […]
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October 3, 2018
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Radio Ink Covers New Westwood One and XAPPmedia Partnership

During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.
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May 11, 2017

XAPP Introduces Amazon Echo Ad Monetization for Radio

XAPPmedia pioneered voice interactive ad monetization for radio on mobile and is now working with VoiceLabs to bring that same value to radio stations with Alexa skills. Radio stations can offer their listeners an ad-free experience or they can take advantage of XAPP Ads on Alexa and develop a new source of revenue.
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March 23, 2017

3 Reasons Why Radio Stations Should Launch Alexa Skills Now

XAPP is getting a lot of attention for developing Federated Media’s B100 Alexa skill for the Amazon Echo. You can imagine that the strong and favorable reception has led many radio broadcasters to reach out to learn more.
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October 4, 2016
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Triton Digital Offers XAPPmedia’s Interactive Audio Ads on Slacker Radio

LOS ANGELES – October 4, 2016 —Triton Digital, a leading technology provider for the audio industry, today announced its representation of XAPPmedia’s premium interactive audio ads on Slacker Radio, a leading Internet radio service. This is in addition to Slacker’s own audio inventory and programming, which Triton Digital has been representing since 2010.
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September 19, 2016
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Insurance Company Demonstrates Amazon Alexa Skills Are for Everyone

Liberty Mutual released a skill for Amazon Alexa last week for its Safeco brand called Insurance Advisor. It also announced the flagship Liberty Mutual brand would have its own skill soon.
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August 29, 2016
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XAPPmedia in Huffington Post: Are You Ready for the Voice Web? Get to Know Alexa

The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.
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August 24, 2016
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Alexa is Growing Fast. Are You Missing It?

Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?
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June 13, 2016

Adotas & XAPPmedia: Ad Blocking From A Streaming Audio POV

An Adotas Q&A with XAPPmedia CMO Bret Kinsella explores how audio streaming can dodge the dangers of ad blocking.
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