Advertising is quickly becoming the primary economic engine for Internet radio and music streaming services. However, there is very little data available on how the industry is implementing its ad serving strategies. To fill this gap, XAPPmedia collected data between November 2014 and January 2015 to shed light on Internet radio ad serving practices over the winter holiday shopping season.
We encourage everyone to take the survey announced today on the state of the Internet radio and streaming industry. XAPPmedia and RAIN News are sponsoring the research and we are looking to your input.