google home Archives

April 16, 2019

6 Reasons Why You Need a Google Action Now

With Amazon maintaining smart speaker market share over 60%, we often have brands and agencies ask us if it’s worth it to also support Google Assistant. The simple answer is yes for six reasons.

July 23, 2018

Get Your Brand on Google Assistant. Best Practices and Lessons Learned – Video

XAPPmedia has launched more Google Assistant Actions than anyone. These include work for Progressive Insurance, E. & J. Gallo and the award winning Bravo Tango Brain Training Action for National Geographic. Google Assistant is different from Alexa and poses different opportunities. XAPPmedia’s Ryan Higbie recently conducted a webinar on Google Assistant Action best practices for brands and the video is included below.

April 4, 2017

Google Names XAPP Top Agency for Google Home Actions

Last week Progressive Insurance announced its launch of the first insurance action on Google Home built by XAPPmedia. In addition to the Progressive announcement, last week Google also named XAPPmedia as a recommended partner for brands looking to get on Google Home. XAPPmedia is proud to be one of just six agencies to earn this distinction from Google and to be one of only five companies recognized by both the Amazon Echo and Google Home teams.

February 15, 2017

Radio Ink – XAPPmedia Helping Radio Win with Voice Apps

XAPPmedia co-founder and CEO Pat Higbie was featured yesterday in an interview titled, "How XAPPmedia is Helping Radio Win with Digital." By digital, Radio Ink means voice applications such as those found in Amazon's Alexa and Google Home. This technology shift provides an opportunity to bring radio back into the home.

November 7, 2016

Watch Amazon Alexa Meet Google Home

How long will it be before we have an Internet of Bots? Today’s video demonstrates that we aren’t too far away from that becoming a reality.