Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.
Liberty Mutual released a skill for Amazon Alexa last week for its Safeco brand called Insurance Advisor. It also announced the flagship Liberty Mutual brand would have its own skill soon.
Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.
Two weeks ago Amazon announced a new Audio Player feature that allows unlimited audio playback or text-to-speech by Alexa. This is great news. Previously, it was limited to 90 seconds which practically eliminated the opportunity for podcasters and music streaming services to reach an audience of 10 million Echo users.
The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.
Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?
Washington Business Journal recently named XAPP “Startup of the Week” in its TechFlash section. Staff Reporter Andy Medici interviewed XAPPmedia CEO Pat Higbie about the company and its plans for the future.
Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include...
