Amazon Alexa Archives | Page 2 of 5

August 30, 2018

Launch is Day One. How High Availability, Low Latency and Continuous Monitoring are Critical for Voice Apps on Alexa and Google Assistant.

Alexa skills and Google Assistant Actions are growing like weeds. Now that more than 50 million consumers in the U.S. have access to smart speakers, 100 million worldwide are expected to use the devices by year end and about 1.5 billion devices have access to a voice assistant through smartphones and PCs, everyone wants access to the large and growing audience. That includes some of the world’s largest brands and media companies.

August 20, 2018

Alexa and Google Assistant Represent a Content Marketing Opportunity for Brands, But With Deeper Engagement

Smart speakers are showing up everywhere. Voice usage on smartphones is rising. Voice assistants have become an important digital channel with substantial reach seemingly overnight. This has brands thinking about how to best establish a presence in voice, how the new channel will impact their omnichannel strategies and what approach their voice app strategy should take. Voice apps are the skills or actions that brands can build to engage directly with consumers through Amazon Alexa and Google Assistant.

July 31, 2018

Launching Your Brand on Amazon Alexa. Best Practices and Lessons Learned – Video

Of the more than 1,000 voice apps launched for brands and media companies by XAPPmedia, over 900 are Amazon Alexa skills. This experience is an order of magnitude larger than even the most prolific Alexa skill developers. The breadth and depth of experience has taught us a few things about what makes a good Alexa skill and what doesn’t.

June 28, 2018

Implement Voice SEO on Amazon Alexa with Nameless Invocation

Amazon announced a new feature on May 30th that is designed to improve Alexa skill discovery. Nameless invocation, also known as CanFulfillIntentRequest, enables you to make […]

May 8, 2018

Watch Now: How Radio Can Succeed on Alexa Webinar

Smart speakers and voice assistants in general are turning out to be a more important consumer shift for radio than mobile. To give radio broadcasters a quick tutorial on how to succeed on Alexa, last week XAPPmedia held a 30-minute webinar which discussed key market data, listener stats and best practices related to putting radio on Alexa.

May 7, 2018

Love Sport Radio Launches 10 Fan Shows as Podcasts on Alexa and Google Assistant

LONDON, May 8, 2018 - LOVE SPORT, the broadcaster that took club podcasters to radio, today announced a collaboration with XAPPmedia to make 10 shows available to fans through Amazon Alexa and Google Assistant and the respective Echo and Google Home smart speakers. It is the first known portfolio of podcasts to be made simultaneously available on both Alexa and Google Assistant in the UK.

May 3, 2018

Inside Radio Highlights XAPP’s Webinar on Alexa and Radio

This week, XAPP hosted a webinar on the topic of how radio can succeed on Alexa. Inside Radio listened in and highlighted a few key points from the 30-minute session in a recent article this week. One of the main takeaways was that while voice assistants and smart speakers have brought radio back into the home, they will also be coming to the automobile faster than you think.

April 24, 2018

Alexa is Coming to the Car Faster Than You Think

Amazon’s Alexa is being adopted by car makers ranging from Ford and Toyota to BMW. Ford says 20 million cars will have Alexa access in 2018 and that is a good start. Those announcements show a trend, but new testing by Amazon may accelerate Alexa availability by introducing an Echo Dot model for cars.

April 18, 2018

New Webinar: Radio on Alexa. Stats, Case Studies and Best Practices

XAPP has helped launch over 800 Amazon Alexa radio skills over the past 12 months. These launches range from big radio groups like Cumulus and Scripps to regional groups and single stations like Radio Dubuque and The Journey. On May 1st, XAPP will hold our first webinar discussing what we learned launching 800 radio stations on Alexa.