Alexa Archives | Page 8 of 9

November 14, 2016

The Marketing Site – XAPPmedia’s Brand Haiku Skill Is a “Branding First”

In an article last week, The Marketing Site featured Brand Haiku, the latest Alexa skill to be developed by XAPPmedia.

November 7, 2016

Watch Amazon Alexa Meet Google Home

How long will it be before we have an Internet of Bots? Today’s video demonstrates that we aren’t too far away from that becoming a reality.

October 13, 2016

XAPPmedia Transforms Joseph Benson’s Fifty-Seven Brand Haikus Book into an Amazon Alexa Skill

WASHINGTON D.C., October 13, 2016 – XAPPmedia, the leader in interactive voice engagement, announced the availability of Brand Haiku, a new Amazon Alexa Skill based on the book Fifty-Seven Brand Haikus written by brand strategist and filmmaker Joseph Benson. This is believed to be the first book to be fully transformed into an interactive voice experience for Amazon’s Alexa.

September 29, 2016

Podcasters Take Note: Amazon Alexa is an Audio-Driven platform with Millions of Users, Time to Get Moving

Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.

September 19, 2016

Insurance Company Demonstrates Amazon Alexa Skills Are for Everyone

Liberty Mutual released a skill for Amazon Alexa last week for its Safeco brand called Insurance Advisor. It also announced the flagship Liberty Mutual brand would have its own skill soon.

September 15, 2016

Alexa Skills Provide Presence, but Add a Voice Persona™ to Deliver a Distinctive Voice Experience

Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.

September 6, 2016

Amazon Alexa Skill Streaming Feature Creates New Opportunities and Challenges for Audio Publishers

Two weeks ago Amazon announced a new Audio Player feature that allows unlimited audio playback or text-to-speech by Alexa. This is great news. Previously, it was limited to 90 seconds which practically eliminated the opportunity for podcasters and music streaming services to reach an audience of 10 million Echo users.

August 29, 2016

XAPPmedia in Huffington Post: Are You Ready for the Voice Web? Get to Know Alexa

The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.

August 24, 2016

Alexa is Growing Fast. Are You Missing It?

Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?