Pat Higbie, Author at XAPPmedia

June 15, 2015

Growing Your Audience by Giving Users a Sense of Control

Every audio app wants to build a large, loyal audience. Loyalty is critical because building your audience also means keeping the users you already have. Apps do this today with touch-based content interaction to skip, save, thumbs up, thumbs down, etc. This interactivity gives users this all-important sense of control, but unfortunately touch is only effective while users are looking at the app.

May 28, 2015

Facebook Overindexing and Internet Radio Underindexing

Audio Apps Need Better Content Interaction to Close the Advertising Gap

Consumers interact on mobile with a frequency and intensity that is simply absent in a desktop environment. You must produce a mobile user experience that considers both consumption and interaction to have a truly exceptional digital media product today.

April 14, 2015

Locked Screen While Listening to NPR One

Creating a Great Content Interaction Experience on Mobile

Recently, I made a presentation at the Internet radio industry’s premier event, RAIN Summit. My message was simple. A great mobile user experience requires two components: a great content consumption experience and a great content interaction experience.

February 23, 2015

Paying Subscribers as % of Total Mobile Music Users

Internet Radio’s Ad-Supported Present and Future

This past fall there were a lot of comments in the media about Internet radio’s two preeminent revenue models: subscription and ad-supported. Recent data from Strategy Analytics and reported by RAIN News suggests that advertising is the present and future of Internet radio listenership.

December 4, 2014

Simple and Reliable User Experience on Mobile

In October, I commented on voice recognition in Connected Cars and an AAA Foundation study concerned with distracted driving. Last week, the Wall Street Journal had a different take on the situation. It wasn’t about safety issues with voice commands in the Connected Car -- it was about consumer complaints.

October 15, 2014

Audio in the Car – Streaming, Voice and Interaction

Streaming radio over the Internet is bringing change. While radio has traditionally been a one-way communication channel, Internet connectivity provides the opportunity for advertisers and audio publishers to connect with listeners in real-time, two-way interactions. XAPPmedia has created the first method to generate listener interactivity that is simple enough to meet the special requirements of connected drivers.

July 8, 2014

Making XAPP Ads Easy for Consumers to Use – Scalability Part 1

It is exciting to bring new advertising technology to the audio content marketplace, but it is also a complex undertaking. We learned quickly that success required us to bring value to consumers, advertisers and publishers alike. To achieve success, we knew we would also need to make the solution scalable for all three groups.

June 4, 2014

Phone Call Renaissance: Why Advertisers Want Calls

Some people think we are entering a post-telephone world. While there may be a lot of activity online, the phone call still reigns supreme for many marketers. Why do advertisers want phone calls? Phone calls are leads that deliver the highest conversion rates. It’s simple math.

May 1, 2014

Closing the Loop: why advertisers have been slow to shift from terrestrial radio to Internet audio

Given the numbers, it is not surprising that Internet audio advertising is now a billion-dollar market. But ad revenue growth has not kept pace with audience migration. Why not?