NPR Archives | XAPPmedia

January 21, 2016

Podcasts: Getting Beyond Niche - XAPPmedia 2016

6 Podcast Strategies to Grow Audience and Revenue – White Paper

The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.

January 5, 2016

The Future is Now: Radio World Interviews Pat Higbie on Industry Changes in 2016

With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.

October 1, 2015

iHeartMedia, Triton Digital and Slacker Radio Represented at the XAPPmedia AWXII Panel

Audio Had a Big Year at Advertising Week AWXII

If you attended Advertising Week this year you couldn’t avoid sessions devoted to millennials, mobile and … audio. Yes, it’s true. Audio is back and hip enough to get attention at the advertising industry’s largest gathering.

August 18, 2015

Video Case Study – IAB MIXX Awards for NPR and Mack Avenue Records

Watch the video for the NPR One ad created by XAPPmedia for Mack Avenue Records artist Cecile McLorin Salvant that was named a finalist for the IAB MIXX Awards 2015 in the Digital Audio category.

August 11, 2015

IAB Names XAPP Ad to Short List of Top Digital Audio Marketing of 2015

IAB yesterday named the XAPP Ad for Mack Avenue Records artist Cecile McLorin Salvant as one of five finalists for the Mixx Awards honoring the top digital audio marketing work of 2015. The artist promotion ran on the NPR One mobile app and has been recognized for its innovative use of interactive audio technology to bring listeners closer to Salvant’s unique vocal style.

April 8, 2015

XAPP Ad First Anniversary – a busy year

We’ve come a long way in just one year. At 12:04 pm on April 8, 2014, the first XAPP Ad was served on the NPR News mobile app. The advertiser was Lumber Liquidators and the call to action was to download the company’s Floor Finder app.

March 9, 2015

Mobile Marketer Magazine Features XAPPmedia

Mobile Marketer: “[Internet radio] advertisers mistakenly focus on graphics and touch engagement”

Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.

October 6, 2014

Mobile Marketer on XAPPmedia Content Promos

Mobile Marketer on XAPPmedia: “The XAPP technology has boosted engagement with both NPR’s sponsorship units and promos.”

From Mobile Marketer, October 2014: "NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand."

September 24, 2014

Advertising Week Panelist Spotlight: Bryan Moffett, NPR

National Public Radio Vice President of Digital Strategy and Sponsorship Operations, Bryan Moffett is one of four panelists on next week's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers" sponsored by XAPP. He shares what's changed in the radio industry over the past decade and how digital became a key component.