Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.
Op-Ed Contributor to MediaPost Charlene Weisler interviewed XAPPmedia CEO Pat Higbie about the founding of XAPPmedia, the internet audio industry, and the future of streaming music.
XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2014 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio.
MediaPost offers a daily diet of news important to marketers, advertisers and agency professionals. Part of that diet yesterday included coverage of XAPPmedia's recent launch and funding announcement.
