November 19, 2015
Spotify Eats Piracy

Part 2: Spotify and Other Streaming Services are Saving the Music Industry

Music industry revenue has fallen consistently since peaking in 1999. Some would like to claim that streaming music services are a cause of the decline even though they arrived well after the downward trend was established. However, there is ample evidence to suggest the industry revenue would have declined in the absence of streaming music services.
September 29, 2015

Inside Radio Coverage of XAPP Advertising Week Panel

Inside Radio ran an article today on the Advertising Week panel organized by XAPPmedia. The article concludes that while Internet radio has expanded quickly there is still more room for growth and that presents big opportunities for advertisers. Quotes from iHeartMedia, Triton Digital and XAPPmedia.
September 24, 2015
Apple Music Advertisers

New Apple Music Ad Load Report

XAPPmedia today published the first Internet radio ad load report that includes data on Apple Music. Surprise! Apple Music continues to provide an ad-supported listening option. […]
June 30, 2015

Apple is Onboard with Ad-Supported Listening After All

Apple Music launched this morning with an ad-supported listening service. Yes, there is the subscription service as well. Apple execs never said there wouldn’t be ads. They just didn’t mention it, so the media assumed the company was walking away from the 21-month ad-supported iTunes Radio experiment. We now know this is not the case.
June 24, 2015

Google Play Music Introduces Ads – no surprise there

Yesterday, Google Play Music quietly announced an ad-supported, free listening tier. This complements the $9.99 monthly subscription service offered since 2013. Most of the media chatter […]
May 13, 2015
Internet Radio Ad Load Graph

Internet Radio in Q1 – Ad Load Falls, New Advertisers Rise

Today XAPPmedia released the Internet radio Ad Load Report for Q1 2015. This is the second edition in a continuing series. The Q1 analysis includes the addition of a fifth Internet radio publisher and more extensive consideration of advertiser concentration among the publishers.
April 23, 2015

Internet Radio Benefits from Advertising and Subscriptions

Traditional music ownership models benefited tremendously from the ubiquitous ad-supported listening on broadcast radio. Ad-supported listening on Internet radio is the logical complement to the on-demand subscription model and will be the much larger platform for music exposure to consumers and a larger revenue source for artists.
April 7, 2015
XAPP App for Android

XAPP App Now Available in Google Play Store

We originally created the XAPP App after receiving many requests for an app that would allow users to better understand the XAPP interactive audio experience on mobile. Today, Android users can access that same demo experience.
January 8, 2015

CMO’s Want ROI From Digital – What it Means for Radio

Is digital advertising a direct response or brand medium? Many people have long assumed the correct answer was direct response. Yet, Media Post reported in December that, “The CMO Council’s latest take on where digital dollars are going shows big increases in digital branding versus direct marketing…marketers are running 33% more digital ad campaigns than direct response.”