Google Home Archives

July 24, 2019

7 Components of a Voice Commerce Strategy Today

mart speakers are now used by more than 60 million U.S. adults with a 40% annual growth rate and there are twice as many monthly active users of voice assistants on smartphones. The adoption rate of voice is actually faster in many countries that have more recently gained access to Amazon Alexa and Google Assistant. Voice assistants quickly transitioned from a novelty to a robust and active consumer engagement channel.

April 23, 2019

What Happens After Launching an Alexa Skill and Google Action

A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.

April 16, 2019

6 Reasons Why You Need a Google Action Now

With Amazon maintaining smart speaker market share over 60%, we often have brands and agencies ask us if it’s worth it to also support Google Assistant. The simple answer is yes for six reasons.

March 11, 2019

Living with the Duopoly – Managing the Need for Both an Alexa Skill and a Google Action

The emergence of voice assistants has led to both excitement and frustration among brands and media organizations. A recent survey of 500 marketers revealed that 69% […]

October 22, 2018

Forbes: Voice is “Sizzling New Opportunity” in Advertising

Earlier this month, XAPPmedia participated in a session at Advertising Week titled “How Media and Brands are Using Voice AI to Connect with Consumers” alongside representatives from Cumulus One, 360i and Spark Foundry. Forbes contributor, Lauren deLisa Coleman, covered the session, noting that the consumer adoption of voice assistants and smart speakers, creates a “situation where the stakes become quite interesting for the right brand to problem-solve for appropriate consumer questions and dilemmas, provide value and begin a relationship in a more intimate way than anything that television or mobile currently offers.”

October 3, 2018

Radio Ink Covers New Westwood One and XAPPmedia Partnership

During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.

August 30, 2018

Launch is Day One. How High Availability, Low Latency and Continuous Monitoring are Critical for Voice Apps on Alexa and Google Assistant.

Alexa skills and Google Assistant Actions are growing like weeds. Now that more than 50 million consumers in the U.S. have access to smart speakers, 100 million worldwide are expected to use the devices by year end and about 1.5 billion devices have access to a voice assistant through smartphones and PCs, everyone wants access to the large and growing audience. That includes some of the world’s largest brands and media companies.

July 23, 2018

Get Your Brand on Google Assistant. Best Practices and Lessons Learned – Video

XAPPmedia has launched more Google Assistant Actions than anyone. These include work for Progressive Insurance, E. & J. Gallo and the award winning Bravo Tango Brain Training Action for National Geographic. Google Assistant is different from Alexa and poses different opportunities. XAPPmedia’s Ryan Higbie recently conducted a webinar on Google Assistant Action best practices for brands and the video is included below.

June 14, 2018

XAPPMedia Recognized As Leading Voice App Developer and Platform by Dialogflow

Dialogflow recently recognized XAPPmedia as one of only five agencies listed on its website. We are proud of joining this exclusive group in large part because […]