December 13, 2017

WIRED: The Future is Screenless

Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
November 28, 2017

Infographic: 15 Voice Assistant Facts Every Marketer Should Know

Voice assistants represent a new channel to reach and engage consumers. XAPP’s market research team pulled together 15 key data points about voice technology adoption that every marketer should keep in mind while planning for 2018.
November 9, 2017

Bravo Tango by National Geographic is a Google Assistant App to Help Veterans

We think about Bravo Tango as a voice app that matters and are proud that Nat Geo and 360i tapped XAPPmedia to design and build the Google Assistant app. Bravo Tango includes brain training and mindfulness techniques and exercises designed to help veterans better deal with the stresses that often remain after war ends.