Amazon's Alexa is ushering in a new era of voice interaction between brands and consumers. However, there is a big difference between the visual experiences of the web and mobile apps and those driven by audio and voice. XAPP has deep expertise and tools designed specifically for creating great voice experiences and are helping brands and organizations design and implement Alexa Skills. We are also building rapid custom Alexa demos and prototypes so people can hear what their brand sounds like on the new voice-first platforms.