Advertisers Archives | Page 3 of 8

January 27, 2016

Streaming Audio Has an Advantage in an Ad-Blocker World

The number one digital advertising topic of 2016 is shaping up to be ad-blocking. It should be noted that most music streaming services rely primarily on audio ads which avoid the viewability problem of ad-blocking altogether. So if the audio is streamed, impressions are delivered. As a result, audio ads are less likely to be victims of ad-blocking technology.

January 7, 2016

Long Stopsets Drive Listeners to Internet Radio

Radio broadcasters have long considered the experience of live and local to be their greatest asset in attracting and maintaining audience. That experience is too often undermined by long stopsets of advertisements that motivate listeners to choose another station or another audio channel altogether.

January 5, 2016

The Future is Now: Radio World Interviews Pat Higbie on Industry Changes in 2016

With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.

December 22, 2015

Royalty Rates Rise 21%, Quest for Higher Ad Rates Begins

Yesterday, the U.S. Copyright Royalty Board (CRB) raised royalty rates for Internet radio streams from 0.14 cents to 0.17 cents per song played. The 21% royalty increase takes effect in 2016. Future rates will rise annually between 2017-2020 based on the Consumer Price Index. Who is impacted by the rate change?

December 15, 2015

4 Quarters of Internet Radio Advertisers by Industry

Media, Entertainment and Gaming Group Had Top Number of Internet Radio Advertisers in Q3

The Internet Radio Ad Load Report for Q3 2015 showed a small growth in advertisers, but a reduction in the frequency of the top advertisers. The spots are getting spread around among more advertisers. In Q3, Retail and the combined Media, Entertainment & Gaming (MEG) group were again the top two industries represented in Internet radio ads.

November 9, 2015

News Flash: Artists Do Make Money from Streaming

A pair of recent articles in the New York Times and Music Business Worldwide focus on the story of Perrin Lamb, a part-time singer-songwriter from Nashville. Mr. Perrin was an unknown, unsigned artist before landing on a popular playlist on Spotify.

October 15, 2015

RIAA Misleads While Advertising Delivers 54% of Internet Radio Revenue

Every few months a naïve journalist gets misled by a false narrative pushed by someone in the recording industry. Last winter it was the New York Times. More recently, Business Insider fell into a similar trap with its headline: “The music industry has made more money in 2015 from a century old technology than ad-supported streaming.”

October 1, 2015

iHeartMedia, Triton Digital and Slacker Radio Represented at the XAPPmedia AWXII Panel

Audio Had a Big Year at Advertising Week AWXII

If you attended Advertising Week this year you couldn’t avoid sessions devoted to millennials, mobile and … audio. Yes, it’s true. Audio is back and hip enough to get attention at the advertising industry’s largest gathering.