amazon echo Archives

April 20, 2017

New Report: 10 Best Practices for Putting Radio on Amazon Echo

The XAPP team has worked with several brands and media companies this year to develop custom Alexa skills to give them a presence on the Amazon Echo. Today, we have published a new report highlighting 10 Best Practices for Putting Radio on Amazon Echo.

April 13, 2017

Amazon Echo is Bringing Back the Preset Radio Buttons. Will Your Station Be There?

In recent interviews, I have said many times that Amazon Echo is bringing radio back into the home. Over 10 million homes have introduced Amazon Echo and Google Home into their kitchens and living rooms. Another 20 million are expected to add these devices in 2017. Gartner estimates that 75% of U.S. households will have a smart speaker by 2020 according to Inside Radio.

November 14, 2016

The Marketing Site – XAPPmedia’s Brand Haiku Skill Is a “Branding First”

In an article last week, The Marketing Site featured Brand Haiku, the latest Alexa skill to be developed by XAPPmedia.

September 29, 2016

Podcasters Take Note: Amazon Alexa is an Audio-Driven platform with Millions of Users, Time to Get Moving

Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.

September 19, 2016

Insurance Company Demonstrates Amazon Alexa Skills Are for Everyone

Liberty Mutual released a skill for Amazon Alexa last week for its Safeco brand called Insurance Advisor. It also announced the flagship Liberty Mutual brand would have its own skill soon.