Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include…
The Infinite Dial report from Edison Research and Triton Digital found that monthly Internet radio listeners passed the 50% threshold of the 12-and-older U.S. population for the first time in 2015. Just one year later, the 2016 edition reveals that weekly Internet radio listenership is also at 50%. That means 88% of people who listen to Internet radio have made it a weekly habit.
Last week, XAPPmedia released the 2015 Internet Radio Ad Load Report and there is an entire section on the advertisers themselves. In 2015, the XAPPmedia sample identified 406 distinct advertisers across five leading Internet radio apps. This reflects growth of more than 5x over what we identified in Q4 2014. Leading the pack of these 400-plus advertisers in spot load for 2015 were The Home Depot and GEICO.
XAPPmedia today published the Internet Radio Ad Load Report Q4 2015. Total advertisers identified through 2015 rose to 406, a 5.4x increase over 2014. Average ad load across the five tracked audio publishers rose 5.7% to 2 minutes 29 seconds (2:29). While ad load seems to oscillate around the 2.5-minute mark each quarter, the total advertiser count continually rises.
XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.
There is a voice assistant arms race going on between Apple, Google, Amazon, Microsoft, and Facebook. This is all about mobile. Each company recognizes that the mobile user experience often makes touch and type interaction inconvenient. Voice is simply a more efficient way to interact with a smart device – at least when it works.
Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.
In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.
Larry Rosin of Edison Research presented new data about broadcast radio and other audio listeners in Nashville last week at the Country Music Seminar. The conclusions include recommended strategies and line up around a core set of differentiators that offer broadcasters a competitive edge in an increasingly crowded audio landscape.
In an interview with Adotas, XAPPmedia CEO Pat Higbie answers questions regarding the importance of digital marketing for the radio industry. In the article, Higbie answers the following questions.