XAPPmedia BLOG

Streaming Growth is Not Undermining the Recording Industry

Consumers are voting with their ears. While Internet radio may have seemed like a contained novelty on desktop computers, it is an industry-changing phenomenon on mobile devices. Not only has Internet radio’s audience expanded rapidly to nearly 160 million listeners in the United States, but the monthly listening hours are growing at an even faster rate.

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M&C Saatchi Includes XAPP Ads in Future of Ad Tech

M&C Saatchi’s Tech Blog yesterday focused on the future of Ad Tech. The examples highlighted how advertisers are leveraging technology to reinvent consumer engagement through video, with 3-D banner ads, digital out of home (DOOH) and audio. Blog author Tim Spencer says the following about XAPP.

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Advertising Doesn’t Need to Fight the Machines

Many in the advertising world think of Big Data as a damper to the creative process and the cause of the “wind tunnel” effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy.

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Experience XAPP on Your Phone Today

Many people have asked us whether they could get a demo app to better understand the user experience and show colleagues what the XAPP Ad format enables. Previously, we only made this available to integration partners, but now anyone can download the XAPP Ad demo app for their iPhone.

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Audio in the Car – Streaming, Voice and Interaction

Streaming radio over the Internet is bringing change. While radio has traditionally been a one-way communication channel, Internet connectivity provides the opportunity for advertisers and audio publishers to connect with listeners in real-time, two-way interactions. XAPPmedia has created the first method to generate listener interactivity that is simple enough to meet the special requirements of connected drivers.

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People Don’t Watch Radio

XAPPmedia’s Interactive Audio Ads are based on an observable fact: people don’t watch radio; they listen to it. Of course there is YouTube and video coupled with audio content can be a great creative tool. However, that’s not radio. Radio is that experience where your ears are focused and your eyes are free to do something else.

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XAPPmedia featured on Fast Company Co.Labs

Fast Company: The Future of Audio Ads [XAPP]

Fast Company today covered XAPPmedia in an article with the title: If You Would Like to Interact with the Future of Audio Ads, Please Say “Proceed.” We are always happy when an industry watcher suggests that XAPP Ads are the future of audio advertising.

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Content Discovery

Content Discovery – Making the Most of Your Audio Assets

We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.

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