A recent AdExchanger article emphasizes the uselessness of the banner ad format, calls for advertisers to change their mentality around digital advertising and lists 10 innovative ad tech companies, including XAPPmedia.
It’s been a big year for radio (this includes Internet Radio), so we decided to provide you with three articles you shouldn’t have missed this year.
As 2014 comes to a close, many are looking back on the past year and many are looking forward into the year to come. At XAPP, we’re doing the same. We know 2015 will be a big year for Internet radio and we look forward to what’s to come. Before the new year starts though, we decided to take a look back on 2014 and share our most popular blog post again.
XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2014 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio.
James Careless of RadioWorld recently wrote about “Hot Audio Apps” that those in the industry should be aware of. At the top of his list? The recently released XAPP Ads App.
Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify’s defense by contributing his success to its streaming services. XAPPmedia’s Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data, explains what advertisers need to know and how they can benefit from internet radio.
As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include…
The New York Times is not exactly known as the protector of big business. However, its recent article and accompanying videos on Internet radio takes the recording industry narrative as fact when in reality it’s a self-serving fiction. The article title tells it all: Grappling with a ‘Culture of Free’ in Napster’s Aftermath. There are only two revenue-free sources of music today: piracy and broadcast radio. Neither of these music distribution channels is addressed.
In October, I commented on voice recognition in Connected Cars and an AAA Foundation study concerned with distracted driving. Last week, the Wall Street Journal had a different take on the situation. It wasn’t about safety issues with voice commands in the Connected Car — it was about consumer complaints.
As we mentioned in Part One of this series last week, consumers are voting with their ears. Internet radio was not displacing much broadcast radio listening when it was primarily a desktop computer phenomenon. That has changed with the rise of mobile devices. Whether it’s the convenience, choice, personalization or lower ad loads, more consumers are listening to Internet radio on mobile and they are increasing their time spent listening each year.