Blog | Page 21 of 34

Apple Music’s Biggest Threat May Be to Broadcast Radio

There has been a lot of talk since Apple acquired Beats last year about the impact the re-introduced streaming service could have on the industry. When it first came to market, there was widespread speculation that Beats might take market share from Spotify. That didn’t happen. Spotify’s growth only accelerated and Beats all but shut down after the Apple acquisition. Though Yesterday, Apple Music was announced and it sounds very Spotify-like.

June 9, 2015

Internet Radio’s Viewability Problem

“Audio Doesn’t Have the Viewability Problem of Display.” The problem is that this is only true for awareness audio campaigns. For any campaign hoping to drive engagement or conversion metrics, audio today faces higher hurdles than display. That is, unless you use voice for engagement instead of relying on touch. Let’s unpack this.

June 4, 2015

Chart 3 - Percent of Advertising Spend, Radio vs Mobile

4 Charts Show Radio’s Future is on Mobile

Mary Meeker’s 2015 Internet Trends report provides 196 slides packed with data. Radio typically only shows up in one slide with a chart that represents time spent with media compared to advertising revenue. If you look back at five years of these presentations there is story to be told about radio’s past, present and future.

June 2, 2015

Facebook Overindexing and Internet Radio Underindexing

Audio Apps Need Better Content Interaction to Close the Advertising Gap

Consumers interact on mobile with a frequency and intensity that is simply absent in a desktop environment. You must produce a mobile user experience that considers both consumption and interaction to have a truly exceptional digital media product today.

May 28, 2015

More Advertisers Identified on Internet Radio

The Internet Radio Ad Load Report for Q1 2015 presented some interesting numbers on a declining ad load. However, the more intriguing finding was the steady growth in advertisers identified across industries. We admitted surprise to the large number of advertisers we identified in the Holiday 2014 Internet Radio Ad Load Report. In the first quarter of 2015, we were surprised again.

May 21, 2015

Triton to Represent XAPP Ad Inventory for jacapps Broadcasters

Triton Digital today announced that it is the exclusive ad sales representative for XAPP ad inventory in JAX, a mobile audience premium ad service that enables over 300 radio stations and podcast publishers using the jacapps mobile platform to monetize their mobile apps with XAPP ads.

May 19, 2015

XAPPmedia Raises $3.8 Million to Expand Interactive Audio Services for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio content and advertising service, today announced it has received an additional $3.8 million in funding, bringing the total amount invested in the company to $6.8 million. The private investors who participated in the seed round also led the A1 funding round.

May 14, 2015

Internet Radio in Q1 – Ad Load Falls, New Advertisers Rise

Today XAPPmedia released the Internet radio Ad Load Report for Q1 2015. This is the second edition in a continuing series. The Q1 analysis includes the addition of a fifth Internet radio publisher and more extensive consideration of advertiser concentration among the publishers.

May 13, 2015

WIRED on XAPP: “Forget the Click! New Interactive Ads Want to Talk With You”

WIRED Magazine recently covered XAPPmedia and interviewed CEO Pat Higbie about the interactive audio features that XAPP offers. Writer Julia Greenberg discusses the XAPP ads that NPR uses on the NPR One and NPR News mobile apps and the technology that other companies are working on to improve the digital advertising experience.

May 8, 2015

eMarketer Internet Radio Share of Ad Spend and TSL Chart

eMarketer Expects Higher Internet Radio Ad Spending

eMarketer recently put out a note with the subtitle, “As time spent with digital radio rises, ad loads, rates follow.” The conclusion was drawn from data in the recent Internet Radio & Streaming Report by XAPPmedia/RAIN News along with Edison and eMarketer research. While it was nice to see XAPPmedia data cited by eMarketer, there were two conclusions by their analysts that were particularly important for the industry…

May 4, 2015

XAPPmedia BLOG