Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.
Op-Ed Contributor to MediaPost Charlene Weisler interviewed XAPPmedia CEO Pat Higbie about the founding of XAPPmedia, the internet audio industry, and the future of streaming music.
Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.
IFPI just released its annual Global Music Report and it always creates a lot of news, but little of it goes beyond the narrative forwarded by the report. However, as with all of these releases by recording industry associations it is often worthwhile to go behind the numbers to see what is really going on and the motives behind the narrative.
A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.
Data show that half of U.S. consumers listen to Internet radio weekly and 177 million monthly. Most of this listening is on mobile and mobile advertising budgets will exceed television spending by 2020. These two trends are converging to present a new opportunity for radio broadcasters to grow revenue and audience.
Data show many people are streaming audio on smartphones, including broadcast radio. Data also show that these listeners prefer ad-supported streaming. So XAPPmedia and jacapps joined forces to create JAX – an opportunity for broadcasters to establish a new revenue stream and capture more daily listening.
In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.
RIAA leadership is once again mis-reading the organization’s own data to suggest that vinyl is a better revenue generator than ad-supported streaming. Vinyl actually accounts for about one-third the level of ad-supported streaming and about one-sixth of streaming revenue overall.
Triton Digital’s monthly Webcast Metrics Top 20 Ranker aggregates actual listening data reported by audio publishers. December’s report shows a 13.3% rise in average active Internet radio listening sessions in 2015. So what does this mean for advertisers?