A Voice Revolution for Media

More than 50 Million U.S. adults are using smart speakers and over 100 million access voice assistants on smartphones. Voice has become a media channel with reach

The rise of voice assistants is creating a new way for consumers to access and interact with content. XAPP has helped media companies launch over 1,000 Alexa skills and Google Assistant Actions that provide instant access to live and recorded programming as well as immersive voice-interactive experiences.

More Than 1000 Media Properties
Use Voice Cast for Alexa and Google Assistant

Why Voice Matters Now

A GROWING AUDIENCE

Over 500 million consumers worldwide have access to media content through Amazon Alexa and Google Assistant, including more than 100 million in the U.S. Smart speakers are the fastest growing device category in history-- faster even than mobile adoption. And, you have voice assistant use on smart phones rising quickly. This is a rapidly rising channel that represents a big opportunity for first movers.

DRIVE CONTENT DISCOVERY

Billions of daily voice interactions are forming consumer habits around voice assistant use. This includes when and what content consumers access. This is most felt today in audio content, but the rise of smart displays and voice integration with smart TVs is bringing the same disruption to television programming and video. However, you can only access this audience if you develop a voice presence first.

GENERATE NEW REVENUE

Voice is also channel that can drive new revenue. Ads embedded in your content increases your impressions as most of the voice access today represents incremental audience. And, the leading platforms are providing tools for one-time and subscription sales of media. XAPP customers that are selling sponsorships in welcome greetings are generating revenue from voice that exceeds costs.

Engage Consumers with Interactive Voice

From the largest radio broadcaster to popular podcasters and video content providers, media and voice are proving to be a perfect match.

GET THEM TALKING

Launch an Alexa skill and Google Action so your audience can just ask for your content.