Consumer Adoption

Smart Speakers Are Showing the Fastest Technology Adoption in History

Even surpassing the consumer adoption rate of mobile and internet. Smart speakers and voice assistants have quickly become an important channel for reaching consumers.


Total U.S. Smart Speaker Audience Reach is Over 50 Million

And growing. Total audience grew by 15% from January 2018 to May 2018. Smart speakers and voice assistants now represent a consumer channel with scale.

Voice Commerce to Reach $40 Billion by 2022 in the US

It's not just a US phenomenon either. Voice commerce is expected to reach $5 billion in the UK in less than five years. More than 20% of U.S. adults have tried voice shopping and 16% of smart speaker owners say they order by voice monthly. Voice assistants are rapidly becoming an important digital shopping channel and few retailers and brands have voice enabled their shopping experiences.

“By 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase digital commerce revenue by 30 percent.”
- Gartner, Gartner Symposium/ITxpo

Are You Ready for Voice?

Millions of consumers are adopting new habits using voice assistants.

XAPPmedia is the leading provider of voice apps that help brands and media companies connect directly with consumers. We would be happy to share what we’ve learned in launching and managing over 1,000 voice apps for companies ranging from Progressive Insurance and E. & J. Gallo to Cumulus and Scripps.