XAPPmedia CEO Pat Higbie was honored to be a guest on the National Association of Broadcasters (NAB) Podcast earlier this week. Higbie joined host Josh Miely to demo the new Amazon Alexa skill that XAPP developed for Federated Media’s B100 radio station in Indiana. Miely calls it a “game changing technological opportunity” for radio broadcasters.
Last week Progressive Insurance announced its launch of the first insurance action on Google Home built by XAPPmedia. In addition to the Progressive announcement, last week Google also named XAPPmedia as a recommended partner for brands looking to get on Google Home. XAPPmedia is proud to be one of just six agencies to earn this distinction from Google and to be one of only five companies recognized by both the Amazon Echo and Google Home teams.
XAPP is getting a lot of attention for developing Federated Media’s B100 Alexa skill for the Amazon Echo. You can imagine that the strong and favorable reception has led many radio broadcasters to reach out to learn more.
Last week, Voicebot covered the launch of Federated Media’s B100 Amazon Alexa skill developed by XAPPmedia. The article discusses how the skill is different from others currently offered by radio stations because it is offers more than just a live simulcast or Flash Briefing.
Yesterday, Brad Hill of RAIN News wrote a glowing review of XAPPmedia’s B100 skill after trying it out for himself. The B100 skill was developed with Federated Media to provide a full interactive radio experience on Amazon’s Alexa as it offers three choices for listeners: live-streaming, on-demand listening and podcasts.
B100 is the first radio station to launch an Amazon Alexa Skill that includes live stream, on-demand and podcast content. It also uses Amazon’s AudioPlayer interface and the content Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners.
InsideRadio featured the new partnership between XAPPmedia and Federated Media in part one of their “exclusive series on how radio is using digital in groundbreaking ways.” Federated Media recently hired XAPPmedia to develop a custom Alexa skill for its country “B100” WBYT South Bend radio station to give listeners access to its audio content through their Alexa-enabled devices.
Last week PCMag listed 23 Alexa skills that are a “must-have” for small businesses. Brand Haiku, developed by XAPPmedia, was one of three that made the list in their Marketing and Sales category.
XAPPmedia co-founder and CEO Pat Higbie was featured yesterday in an interview titled, “How XAPPmedia is Helping Radio Win with Digital.” By digital, Radio Ink means voice applications such as those found in Amazon’s Alexa and Google Home. This technology shift provides an opportunity to bring radio back into the home.
Amazon published a new webpage earlier today that in part highlights XAPP’s proven expertise in building great Alexa voice experiences for brands and media companies. The Alexa Skill Builders and Tools announcement was designed to help organizations find experts to help with the paradigm shift to connecting with consumers by voice. We are proud to be a part of it.