Blog | Page 22 of 34

Share of Online Time Spent, by Device and Content Category

IAB Digital Audio Buyers Guide Describes Media Channel on the Rise

The Interactive Advertising Bureau (IAB) just published “A Digital Audio Buyers Guide.” The guide is the result of the collaborative efforts of a number of industry leaders in digital audio. Pandora, Spotify, iHeartMedia, Triton Digital, CBS Interactive, Google, XAPPmedia and others participated in putting the guide together. The guide is a valuable tool for those in the industry tasked with buying digital media in a rapidly changing market.

April 28, 2015

Internet Radio Benefits from Advertising and Subscriptions

Traditional music ownership models benefited tremendously from the ubiquitous ad-supported listening on broadcast radio. Ad-supported listening on Internet radio is the logical complement to the on-demand subscription model and will be the much larger platform for music exposure to consumers and a larger revenue source for artists.

April 23, 2015

Watch Now – RAIN / XAPPmedia Internet Radio & Streaming Report Webinar

After collecting responses from over 300 industry insiders about the future of internet radio and other streaming services, XAPPmedia and RAIN News held a free webinar to present the findings. The webinar, presented by Brad Hill of RAIN News and Bret Kinsella of XAPPmedia, covered topics ranging from time spent listening to the future of podcasting.

April 21, 2015

Industry Insiders Speak Out – New eBook on Survey Results

In February, XAPPmedia collaborated with RAIN News to find out what industry insiders think about the future of Internet radio and streaming services. Over 300 executives

April 16, 2015

Locked Screen While Listening to NPR One

Creating a Great Content Interaction Experience on Mobile

Recently, I made a presentation at the Internet radio industry’s premier event, RAIN Summit. My message was simple. A great mobile user experience requires two components: a great content consumption experience and a great content interaction experience.

April 14, 2015

XAPP Ad First Anniversary – a busy year

We’ve come a long way in just one year. At 12:04 pm on April 8, 2014, the first XAPP Ad was served on the NPR News mobile app. The advertiser was Lumber Liquidators and the call to action was to download the company’s Floor Finder app.

April 8, 2015

XAPP App Now Available in Google Play Store

We originally created the XAPP App after receiving many requests for an app that would allow users to better understand the XAPP interactive audio experience on mobile. Today, Android users can access that same demo experience.

April 7, 2015

What is the most important trend in streaming audio for 2015-2016?

Advertising Top of Mind for Internet Radio

What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.

March 31, 2015

Internet Radio Ad Inventory to Grow 20% Per Year through 2018

RAIN News and XAPPmedia just revealed the results of a recent survey of audio industry insiders. For Internet radio ad loads, the expectation is growth in both total listening hours and ad load. When you combine growth in expected listening hours and increases in ad load, overall ad inventory is likely to climb about 20% per year. Let’s break it down.

March 26, 2015

Are Broadcast Radio Ad Loads Sustainable?

Later today, I will participate in a webinar where we will review industry survey data about Internet and broadcast radio ad loads and other economic factors driving the audio market. Broadcast radio ad loads are a hot topic.

March 24, 2015

XAPPmedia BLOG