BIA/Kelsey’s Mike Boland featured XAPP on his most recent post for the BIA/Kelsey Local Media Watch blog. He also highlights the technology on the weekly BIA/Kelsey Analyst Roundtable, complete with a video demonstration of XAPP Ads.
There is a lot of attention paid to the rise of mobile connectivity. Smart mobile devices now saturate the landscape from cities to shopping malls. While this shift has caused advertisers to take note, it has generated a problem. Mobile is viewed as a single behavioral concept when it actually has many different meanings. The industry needs a different model to segment the variety of mobile behaviors. For example, there is a class of mobile behavior that can be best categorized as Ultramobile.
XAPPmedia, provider of the first interactive audio advertising service, today launched XAPP Ads – a proprietary technology and end-to-end advertising service for Internet radio publishers and advertisers. Developed for the ultramobile audience, XAPP Ads are hands free, eyes free, voice activated ads that provide a new solution for monetizing the growing Internet radio and mobile audio audiences.
What if you could interact with an offer simply by speaking? This would create more convenience for consumers and introduce an entirely new way to connect them instantly with advertised offers.