Given Ms. Swift’s very public disagreement about royalties and other articles about small checks that some artists receive, many are left with the impression that music streaming services are unfairly benefiting from musicians’ work. Industry data emerged last week suggesting record labels are the real beneficiaries.
Written by XAPPmedia CMO Bret Kinsella and published on WIRED Magazine’s Innovation Insights blog.
We encourage everyone to take the survey announced today on the state of the Internet radio and streaming industry. XAPPmedia and RAIN News are sponsoring the research and we are looking to your input.
Data from numerous sources is delivering the same verdict: Internet radio and streaming services are mobile channels. While some listening still occurs on desktop, Internet-based audio consumption has migrated overwhelmingly to mobile devices. We all probably suspected this and the data increasingly supports this conclusion.
Yesterday, XAPP announced JAX, a new service to help broadcast radio drive more mobile revenue. JAX = jaccapps + audio + XAPP Ads. jacapps’ large network of over 300 radio broadcasters were looking for something new that would attract advertiser interest and drive mobile revenue, which XAPP can deliver.
XAPPmedia, provider of the first interactive audio advertising service, and jacapps, the nation’s leading provider of mobile apps to the radio industry, today announced a partnership to establish JAX, a new mobile audience premium ad service. The partnership will integrate the XAPP Interactive Audio Ad Service into jacapps, the mobile platform created by Jacobs Media.
A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.
Today we released a compilation of the most meaningful data and trends driving Internet Radio today. Whether you are an advertiser, publisher or analyst, we hope pulling all of this disparate data into one place can help create a clearer picture of Internet radio trends that are driving the industry today. Download it now!
Interactive Audio Ads were introduced to the world on April 8, 2014. Since then, advertisers as diverse as Amazon, Ford, Cleveland Clinic, Fox Searchlight Pictures, StubHub, SmartCar, Columbia University and others have adopted the solution. What were the results? Conversion rates far higher than other mobile advertising formats.
Is digital advertising a direct response or brand medium? Many people have long assumed the correct answer was direct response. Yet, Media Post reported in December that, “The CMO Council’s latest take on where digital dollars are going shows big increases in digital branding versus direct marketing…marketers are running 33% more digital ad campaigns than direct response.”