XAPP was proud to sponsor the Advertising Week Panel titled “Out of Touch but Still Connected: Today’s Ultramobile Consumers.” Moderated by Mark Bergen of Advertising Age, it was the only panel dedicated to mobile marketing trends driving Internet radio’s rapid growth.
Watch the Full Video Here
The panelists included:
- Spotify Vice President of North America Advertising, Brian Benedik
- AdLarge Co-Founder and President, Cathy Csukas
- NPR Vice President of Digital Strategy & Sponsorship Operations, Bryan Moffett
- XAPPmedia CEO and Co-Founder, Pat Higbie
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Advertising Week Panelist Spotlight: Bryan Moffett, NPR
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Advertising Week Panelist Spotlight: Pat Higbie, XAPPmedia