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Consumers are flocking to voice. Will your brand be heard?

Smart speakers are used by 50 million consumers in the US. More than 100 million are using voice through smartphones.

Smart speakers represent the fastest growing tech adoption since the iPhone. It is a channel with mass market reach already and will expand by 50% this year. How do you reach consumers through smart speakers and voice assistants? Create a presence by launching a voice app. XAPP is trusted by more leading brands than anyone to help them connect directly with consumers by voice.    

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Case Studies and Best Practices for Building Voice Apps

 
 

Why Voice Matters Now

A GROWING AUDIENCE

Over 500 million consumers worldwide have access to media content through Amazon Alexa and Google Assistant, including more than 100 million in the U.S. Smart speakers are the fastest growing device category in history-- faster even than mobile adoption. And, you have voice assistant use on smart phones rising quickly. This is a rapidly growing channel that cannot be ignored and consumer habits are forming now.

THE VOICE SEO IMPERATIVE

ComScore says that 50% of search will be done by voice in 2020. Forrester expects 30% of website browsing by consumers will be by voice. Brands have spent two decades refining their SEO strategies to ensure they rank well for consumer search queries. Voice is changing everything. The algorithms are different and bias toward voice apps. The first step for brands is to establish a voice presence so they can start building their voice SEO ranking.

VOICE COMMERCE

Voice Commerce is growing fast. A recent Voicebot study showed that over 20% of U.S. adults have tried voice shopping. OC&C strategy expects voice commerce to rise to $40 billion in the U.S. by 2022 from about $1.8 billion in 2017. Voice assistants are emerging as an important sales channel for consumer brands and retailers. Can consumers buy from you using their voice? It's time to get started.

BRAVO TANGO BRAIN TRAINING

Winner of Webby People’s Voice Award

Best Use of Machine Learning

E. & J. Gallo Winery

Tactics used by the first winery to have a custom voice app for Google Assistant and Alexa

CONSUMER ENGAGEMENT / In 2017, E. & J. Gallo’s Apothic Wines became the first wine brand on Google Assistant. It was designed to raise awareness of the full brand portfolio of wines. 

EXTENDING THE PRODUCT / Apothic went beyond providing product information to offer a guided wine tasting experience creating an incentive to learn about the wines by trying them.   

ON-BRAND PERSONA / The dialogue, phrasing, tempo and musical soundscapes were aligned with the brand’s alchemist persona and each varietal’s positioning. 

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GET THEM TALKING

How can you get consumers engaged through voice? XAPP can help. 

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