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Radio World: Broadcasters Are Getting Hip to the Need for Smart Speaker Optimization

In a recent article, Radio World interviewed several radio industry experts, including XAPPmedia CEO Pat Higbie, on the significant opportunity smart speakers can provide for broadcasters to bring radio back into the home. “Stations should make a push now and start forming those habits about radio listening as the default option. The market is there for radio to seize,” commented Higbie in the article. The Radio World feature also references XAPPmedia’s recent report on the 10 Best Practices for Putting Radio on the Amazon Echo, including “showing a station’s personality, facilitating content discovery and offering time-shifted listening.” To read the full article, click here or on the image below.


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