Helping Agencies Get Clients on Alexa and Google Assistant

XAPP works with leading global agencies to launch voice apps for their clients worldwide

Consumers are using voice. Are your clients reaching them? There are more than 57 million U.S. adults with smart speakers and 100 million worldwide. There are also over 90 million monthly voice assistant users on smartphones in the U.S. This is an important tech trend that agencies need to help their clients navigate. XAPPmedia is the leading choice of agencies to assist their brand clients launch and manage the entire voice app lifecycle.

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Voice App Services for Agencies

DESIGN / XAPP can work with an existing design or start from concepting to align with objectives, UX requirements and voice assistant capabilities.

DEVELOPMENT / XAPP has launched more than 1,000 voice apps and has intimate knowledge of the Alexa and Google Assistant platforms. Our One Voice AI platform accelerates development and certification.

MONITORING & SUPPORT / Post launch brings new responsibilities that XAPP makes hassle free for agencies and brands. We monitor voice apps 24×7 and have robust alerting, reporting and support to proactively address issues.

MANAGEMENT / After voice app launch, XAPP also makes it easy to update content and add functionality to increase user engagement.

STRATEGY & VOICE SEO / XAPP can provide voice app strategy services to supplement agency work as well as incorporate voice SEO.

Why Voice Matters Now

A GROWING AUDIENCE

Over 500 million consumers worldwide have access to media content through Amazon Alexa and Google Assistant, including more than 100 million in the U.S. Smart speakers are the fastest growing device category in history-- faster even than mobile adoption. And, you have voice assistant use on smart phones rising quickly. This is a rapidly growing channel that cannot be ignored and consumer habits are forming now.

THE VOICE SEO IMPERATIVE

ComScore says that 50% of search will be done by voice in 2020. Forrester expects 30% of website browsing by consumers will be by voice. Brands have spent two decades refining their SEO strategies to ensure they rank well for consumer search queries. Voice is changing everything. The algorithms are different and bias toward voice apps. The first step for brands is to establish a voice presence so they can start building their voice SEO ranking.

VOICE COMMERCE

Voice Commerce is growing fast. A recent Voicebot study showed that over 20% of U.S. adults have tried voice shopping. OC&C strategy expects voice commerce to rise to $40 billion in the U.S. by 2022 from about $1.8 billion in 2017. Voice assistants are emerging as an important sales channel for consumer brands and retailers. Can consumers buy from you using their voice? It's time to get started.

BRAVO TANGO BRAIN TRAINING

Winner of Webby People’s Voice Award

Best Use of Machine Learning

Bravo Tango for National Geographic

National Geographic Wanted to Help Veterans with PTSD Through Voice

National Geographic was airing an 8-part series called The Long Road Home which chronicled the experiences of soldiers ambushed in Iraq in 2004. As they became more acquainted with the stories of the soldiers involved and the effects of PTSD for servicemen and woman returning from war, an idea formed. Could they use the series premier as a launchpad for a Google Assistant app that would help PTSD sufferers and provide them tools to manage their condition? The result was Bravo Tango Brain Training, an award-winning Google Assistant app built by XAPPmedia in conjunction with 360i.

GET THEM TALKING

How can you get consumers engaged through voice for your clients? XAPP can help.