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National Geographic was airing an 8-part series called The Long Road Home which chronicled the experiences of soldiers ambushed in Iraq in 2004. As they became more acquainted with the stories of the soldiers involved and the effects of PTSD for servicemen and woman returning from war, an idea formed. Could they use the series premier as a launchpad for a Google Assistant app that would help PTSD sufferers and provide them tools to manage their condition? The result was Bravo Tango Brain Training, an award-winning Google Assistant app built by XAPPmedia in conjunction with 360i.
RELIEVE STRESS / The Google Assistant app includes six meditation and mindfulness exercises designed to reduce stress and help users work through specific issues at that time.
LISTEN / Brain training starts with listening. The interaction was designed along with an Air Force combat veteran and psychologist. Sessions start offering the user and opportunity to talk.
OFFER INFORMATION / Bravo Tango also helps military veterans by providing information about services available to them and how they can be accessed.
You don’t need to force a user into a rigid flow, often referred to as tree diagrams. Instead, conversational flows enable flexibility and offer users the opportunity to guide the experience based on their needs.
Many voice apps are fun for a day, but never revisited. However, you can design and build Google Assistant Actions that provide value every day. These are voice apps that users want to incorporate into daily routines.
Voice apps don’t have to be complex to be useful. Long menus and feature bloat can distract from the main purpose. Your voice app can be complex on the backend, but make the user experience simple and to the point.
To learn more about launching voice apps that can engage and help consumers, click the button to speak with a voice expert.
