Consumer adoption of Amazon Echo and its Alexa voice assistant is growing fast. Gartner estimates that 75% of American homes will have a smart speaker like the Amazon Echo or Google Home by 2020. That will be up from just 7% at the end of 2016 according to Edison Research.

The question is how brands and media will react to either take advantage of this change in consumer behavior or cede ground to competitors through inaction. There was a time in the late 1990’s when every brand realized the need for a presence on the Worldwide Web. To be absent was to miss out on countless potential consumer interactions.

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However, voice platforms are different than traditional communication channels, like the web and mobile. The visual-plus-touch experience is very different than the voice-plus audio experience. As a result, it requires a different approach and different abilities to ensure success.

After building hundreds of voice applications, XAPPmedia has learned a thing or two about building engaging voice applications for both brands and radio on Amazon Echo. That’s why we put together a best practice guides for each to help you get started on the right path. To download, click below.

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Download Now: 10 Best Practices for Putting Radio on Amazon Echo

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Download Now: 9 Best Practices for Brands Engaging with Consumers on Amazon Echo

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