Case Knives has made handcrafted knives for over 125 years. The company has deep knowledge and expertise in producing knives for any type of activity from camping, whittling, and fishing to utility knives for everyday use. The company wanted to promote this knowledge to drive consumer engagement. It also wanted to increase consumer awareness of the wide range of products available on caseknives.com to meet their target user’s needs, expertise and skill level. Case Knives are built to last a lifetime. Ensuring the right product fit is crucial to customer satisfaction.
The team quickly determined that a Voice Landing Page (VLP) with an interactive experience would fit well with the company’s current promotion efforts and product information found on the website. A VLP that combined an engaging voice experience and a conversion opportunity for both Google Assistant and Amazon Alexa was the result. The user experience included a short, fun, interactive quiz that concluded with a recommended product match based on the answers. Users can also receive a text message with a link to the recommended knife for ease of purchase.
At the end of the quiz, the skill prompts the user to provide their telephone number to receive a text with the link to the suggested product. A text is more likely to be opened by the consumer than email and also reduces the friction for the consumer in searching for the product on the company’s website.
To appeal to its target market, XAPP and Case Knives decided to use a custom voice persona instead of Alexa’s voice for the skill. The masculine, weathered voice sounds like it belongs to a knife expert and fits the brand’s persona. The skill also utilizes sound effects, like the sound of a circular saw to test the user’s knowledge.
With 125 years of experience in the knife business, no one knows knives better than Case Knives. The Alexa skill allows the company to share its deep knowledge in a fun and interactive way while also providing a personalized product discovery for the customer.
Case Knives leveraged XAPP’s Voice Landing Pages solution for its Alexa skill. This is a popular option for brands to extend the impact of their advertising campaigns. Ad spots include a call-to-action to engage with the Case Knives Hand IQ Quiz on Alexa which drives new users primed for conversion. You can learn more about Voice Landing Pages by clicking the button below.